Back to work during COVID-19: A guide for retailers re-opening their doors

Closing stores during a global pandemic wasn't easy. But re-opening stores during a global pandemic comes with its own set of challenges. With a strategic approach and focus on crisis leadership, retailers can take proactive steps to minimize the risks of hosting an outbreak, alleviate employee and consumer concerns, manage their reputations and litigation risks, and comply with the evolving – and sometimes conflicting – guidance from federal, state, and local authorities.

In particular, retailers should consider the following steps: (1) establish crisis response teams; (2) ensure alignment on public relations strategy, including by proactively drafting crisis communications; (3) systematically monitor federal, state, and local rules and recommendations; (4) implement appropriate social distancing measures for employees and consumers; and (5) monitor compliance and investigate potential issues.

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