The global consumer sector group at Hogan Lovells understands the environment you are operating in — from food and beverages to fashion and luxury goods, retail, consumer electronics, and other consumer goods.

We know about the growing sophistication and the power of the consumer. Securing financing. Acquiring a new business or venturing into new territories. Strategic partnerships. Regulatory compliance. Efficient supply chains and distribution networks. Blockchain. Product design and labeling. Brand protection. Marketing and advertising. Social media. Digitalization. AI and wearable tech. E-commerce and cryptocurrencies. We've got you covered.

Our global consumer team can help you where you need us the most. We can protect your unique identity in Hong Kong, or work with you in Washington, D.C. and Brussels, where we are market leaders advising on new regulations being developed in the food and beverage sector. From London to Paris, Milan to New York, we advise the fashion elite.

We understand your industry and anticipate risks and challenges before they become problems so that you can focus on your core business.

Our multilingual, multijurisdictional team provides high-quality tailored advice that gets the outcome you want.

We know your business needs and are there for you. A distinctive culture that is commercial, service focused, and friendly.

Representative experience

One of the world's largest retailers on analysis of e-commerce risks and legal issues in various jurisdictions.

A Fortune 500 lifestyle apparel company navigate its global compliance issues.

A market-leading energy drink company on EU trademark and design matters.

SharkNinja on market entries into five countries, advising on distribution arrangements as well as IP protection, recall laws, regulatory corporate, and employment issues.

Market-leading brands in a range of industries to coordinate the handling and resolution of individual product liability claims around the world.

Several major manufacturers of consumer products following the identification of potential safety issues, including litigation and risk assessments.

A global food manufacturer on distribution structures in Europe.

The National Restaurant Association for more than 25 years in understanding and applying federal menu labeling rules.

A worldwide market leader of consumer products on its EEA and outside EEA distributor agreements, the revision of its standard contract portfolio, and regulatory matters.

A global consumer products company with distribution arrangements for subsidiaries across 40 territories, and the drafting and negotiation of a wide range of agreements.

A global cosmetics company on its privacy obligations regarding consumer information collected from its page on a major third-party social networking site.

Represented Papa John’s International and its independent directors in a feud with its founder and US$250m investment by Starboard Value LP, named The Deal’s Activist Campaign of the Year.

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