Dr. Florian Unseld, LL.M. (Sydney)

Dr. Florian Unseld, LL.M. (Sydney)

Munich, Dusseldorf

Email florian.unseld@​hoganlovells.com

Phone +49 89 290 12 280 (Munich) +49 211 13 68 0 (Dusseldorf)

Fax +49 89 290 12 222 (Munich)

LanguagesEnglish, German

Practice groupGlobal Regulatory

Florian Unseld has his finger on the pulse of your operative business. Whether it is about implementing innovative procurement or distribution ideas, entering into new markets, redefining operative processes or legally designing other commercial ideas – Florian finds economic, pragmatic and creative solutions for you. He advises particularly in the consumer goods, industrial goods and logistics sectors.

Florian helps with all questions of national and international trade, distribution and consumer protection law, often at the interface to the IT and IP areas. He drafts and negotiates commercial contracts and represents legal interests, for example in the areas of procurement and sales, distribution, cooperation, research and development, marketing, licensing and outsourcing. In addition, he advises on related regulatory matters and in transactions.

Since 2021 he leads the German practice area Strategic Operations, Agreements and Regulation (SOAR). Furthermore, he is a member of the global leadership teams of the Consumer as well as the Transport and Logistics industry sector.

He is repeatedly listed as “Next Generation Partner – Trade, Distribution, Logistics” by Legal 500 Germany. Clients describe him as an "experienced full professional" (Legal 500 Germany, 2021), appreciate him as a "competent and always accessible" advisor (JUVE Handbook, 2020/2021) and also praise his “understanding of our company and the industry“ (Legal 500 Germany, 2021).

Awards and recognitions

2018 – 2021

Name of the next generation - Trade, Distribution, Logistics
Legal 500 Germany


Recommended Lawyer for Contract Law


Often Recommended Lawyer for Distribution/Trade/Logistics
JUVE handbook

Education and admissions


Cardiff University

LMU Munich (Ludwig-Maximilians-Universität München)

University of Konstanz

University of Sydney


Deutsche Gesellschaft für Vertriebsrecht e.V. (German Association for Distribution Law)

Related knowledge

Supply Chain Support

Representative experience

Advising a global manufacturer of consumer goods on the introduction of innovative, global distribution systems and the drafting of the model contract portfolio therefor.

Advising a global luxury goods company on all questions of distribution law, including the drafting and negotiation of commercial contracts.

Advising a global consumer goods company on an launch of an innovative online 3D printing services in countries worldwide, including the draft of relevant contractual documents and regulatory advice

Advising a consumer goods company on the structuring and design of its purchasing and sales structure and on regulatory requirements within the framework of a franchise system.

Advising an automotive OEM on a roll out of connectivity services in over 40 jurisdictions, including advice distribution systems and contracts drafting, consumer protection law and regulatory issues.

Drafting of a model contract portfolio (NDA, LoI, Development Contract, Frame Sales Agreement, T&C's) for a global premium automotive OEM.

Advising a global vehicle manufacturer on the outsourcing of a business unit as part of a joint venture, in particular with regard to the drafting and negotiation of commercial contracts.

Advising a chemical company with respect to the drafting and negotiation of a high volume contract for the procurement of raw materials with a Brazilian supplier.

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