A successful design can lead to commercial success. The materials used and the packaging, labelling, and advertising all play a role in taking a product from every day to iconic. Copycats will want to profit from your success story.

Representative experience

Defending our client Motorola in the largest ever design infringement case brought in China.

Assisting Bang & Olufsen on design litigation in Asia.

Advising a Japanese consumer electronics manufacturer on its design portfolio in Europe. Handling a wide range of Community Design applications on its behalf.

Assisting various reputed Italian high-end furniture manufacturers. Registering new designs, handling management of portfolio worldwide, and securing registration of the trade dress of iconic design pieces.

Advising a U.S. apparel company on trademark infringement litigation relating to its signature stitching design.

Enforcing registered design and unfair imitation claims against baby stroller copies before the German Federal Court of Justice.

Defending the appearance of smoke extraction filter units against unfair imitations.

Protecting brakes for wind turbines against unfair imitation by a competitor.

Hogan Lovells Publications

Copycat Flattened by Patent & Trade Dress Jury Verdict in Win for Tieks Shoes

The maker of the Tieks ballet flat Gavrieli Brands walked away with over $2.1 million when a federal jury found Soto Massini’s competing designs infringed on Tieks’ patents and...

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Hogan Lovells Publications

3D-printing and IP rights Alert

3D-printing changes the way we develop products: an idea can be transformed into a tangible product faster than ever, and it is not even expensive anymore.

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Hogan Lovells Publications

Global IP outlook 2018

2017 was a year of widespread political, technological, and legal changes; leading to lack of certainty and creating both challenges and opportunities for businesses in 2018 and beyond.

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Hogan Lovells Events

Going Global 2017

We are hosting a cross-practice, multi-track seminar on November 16 (Tokyo) and November 13 (Osaka). Join us to find out about a new approach to brand management, the latest developments in ...

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