Publications

Analysis

M&A 2018 in Review and 2019 Outlook: IP in the Mix
Registered Content

Around the globe and across a wide variety of industry sectors, our IP practice collaborated with our corporate and other practice areas of our firm to provide integrated legal services...

Analysis

Global IP Outlook 2019 – Two Steps Forward and a Look Back
Registered Content

2018 posed new opportunities and challenges for IP-rich businesses, with major new legislation introduced in Europe to govern trademark and trade secret protection; significant and...

News

Total Brand Care: The Power of Color

We live in a visual society. And the business world is no different. As competition continues to increase across the globe, it's unsurprising that we are beginning to see the revival of ...

Hogan Lovells Publications

Total Brand Care: The power of color Total Brand Care

Analysis

Integrated IP Enforcement – Europe
Registered Content

Our Integrated IP Enforcement strategy ensures clearly defined infringement tolerance levels. It pins down the specific IP right(s) at issue, gathers and processes infringement information...

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