The Italian Competition Authority is taking a close look at the food supplement market

Co-authored and co-written by Carlotta Busani, Trainee Solicitor.

In the aftermath of this year investigation against business operators not complying with the requirement of Italian law on label notification (see here), the Italian Competition Authority  ("Authority") - in charge of protecting consumers from misleading advertising, comparative advertising which may bring discredit on competitors’ products or cause confusion, as well as unfair commercial practices among undertakings - now tackles the unfair and misleading practices in advertising food supplements by overemphasizing alleged curative effects and by resorting to unauthorized claims. This is in a nutshell the decision issued by the Authority on 13 September 2018.

Read more: The Italian Competition Authority is taking a close look at the food supplement market


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